Marketing fuels our consulting capability by retaining current clients and attracting
Organization Diagnostics is the premier Quality of WorkLife consulting
firm specializing in cultural diagnostics for larger complex organizations whose
potential people-oriented problems rob the organization of productive capacity.
Unlike training-based, or simple data collection services, Organization Diagnostics focuses on developing a no-surprise scenario by finding out and correcting organizational culture in areas where it has become dysfunctional and burdensome.
As a result, managers and workers alike contribute more directly to bottom-line profitability or effectiveness.
1. Stimulate a demand for our services that slightly exceeds our comfortable
capability and capacity by having a sufficient number of proposals in the works at
2. Having a mechanism that allows a potential client to formulate a proposal to meet their needs and falls within their pricing expectations.
3. Having a stable and diversified client-based.
Our overall marketing approach leads to clients who know our capabilities and
request proposals that will help them solve problems within our specialty! We go
to great lengths to inform our prospective clients about organization development
trends and how we are responding to those trends. We assemble solutions that provide
our clients with a trouble free and comprehensive package that includes "everything"
within a single retainer fee. The five marketing programs we engage are briefly listed
Association Network. Our primary Technology expansion mechanism will the
the development of local area networks comprised of peer professionals associated
close to the human potential disciplines. The first Technology expansion initiative
will be through the diagnostic regimen. Peer professionals will be offered the opportunity
to provide diagnostic services for their clients and customers through a partnership
arrangement with ODI.
Quality of WorkLife. Our primary marketing and community
service initiative is the Quality of WorkLife program. This program
is designed to introduce our diagnostic capabilities to interested organizations
within our regional community. The program affords interested organizations an opportunity
to become users of our products and services first hand at no direct cost.
Within this program we endeavor to attract only qualified organizations. Since many organizations could favorably use our full consulting services, it is easier to identify and align with those that can make best use of our offerings. Generally, potential clients are large organizations with broad regional or national impact. Typically, their employees number in the thousands.
Showcase Presentations. Normally, each month we present an invitational
session that highlights the work we do. Our goal is to inform potential clients of
our capabilities and to make them smart buyers of organization development products
and services. Offerings are straightforward and never characterized by "slick"
presentations or pressure to buy. Typically, our Showcase presentations are well
aligned with a market niche within which we have successful experience and comfort.
We specialize in large bureaucratic organizations. Local, state, and county governments, federal agencies and other large organizations are prime users. By using this general profile we are able to gain specialized experience that benefits all clients. We also believe that being close to the citizenry fulfills a corporate responsibility of community service.
Advertising, Publicity, and Promotion. We will take reasonable opportunity
to increase the public and prospective client awareness of organization development
in general, cultural diagnostics, and ODI specifically. This will be done primarily
through multi-media efforts in the press and regional publications.
Literature Distribution. Our literature distribution covers a full range,
from reprinted articles of interest from notable national publications to creating
specific literature to meet an emerging need. In some cases, contemporary books are
a mainstay aid to routine workshop designs. Our guarantee of "100%
compatibility..." delivers on its promise because we continually
research the current literature for relevant implications and distribute it in a
Spotlight Events. We are often asked to provide topic-specific events for
special situations. We do, for example, provide internal Showcase presentations within
a client organization, or provide exhibit space and materials for our clients to
assist them in expanding our work to others within their sphere of influence. We
cross major organizational boundaries, or work our way through subsidiary organizations
in order to add continuity to solutions that gain momentum as they grow. Some Spotlight
Events are also in the form of speaking engagements
both at potential client organizations and professional associations.
A spotlight event may also include a meeting of a non-profit association or similar public service organization. We will offer our facility at no-cost or low-cost to public service organization as a gesture of goodwill and community spirit - and as a way to publicize the Quality of WorkLife Center.
Retreat Samplers. Many of our current clients organizations
request a low-cost, low-commitment way to experience our services first hand. We
often do one, two, and three-day off-site retreats to provide that opportunity. This
affords an excellent chance to test everything from chemistry to the return on investment
that is essential to any long-term relationship.
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